Your role
Lunar X is seeking a Head of Music to spearhead its music vertical that boast 100 million monthly streams. This role is responsible for all music operations on Lunar X's ambient and lofi brands, including leading creative initiatives to ensure long-lasting, high-quality brands, leading marketing efforts from user-generated content to paid media, identifying and producing top-tier music with producers, and building an engaged community around the brands. The Head of Music will lead a next-generation digital label with 100 million monthly streams on Spotify, developing it into a multimillion-dollar business.
You'll own and optimize our music operations, ensuring an exceptional listener experience. Key responsibilities include driving growth by exploring new genres and passive listening use cases (e.g., studying, gaming, coding), developing innovative promotional strategies across paid and organic channels, and forging partnerships with DSPs, producers, and other creators in the ecosystem. You'll create virtual music artists that resonate with existing and new fans while driving commercial success through data-informed decisions and streamlined operations.
This role is ideal for an entrepreneurial spirit motivated to shape the future of ambient and lofi music and its presence on streaming platforms. The ideal candidate has strong stakeholder and project management skills, eager to drive all aspects of creating successful virtual artists. To excel in this position, you'll need a deep understanding of lofi communities, familiarity with performance marketing, and knowledge of music distribution and playlist scaling. You'll develop a roadmap to elevate various virtual artists and create a comprehensive strategy for the coming year and beyond. Throughout this process, you'll ensure an exceptional listener experience remains at the forefront of all initiatives.
This is a full-time, hybrid role out of our Berlin office. The role offers a competitive salary and bonus, based on years of experience and location. Reporting to the SVP Operations at Lunar X, you'll work closely with Theorist and Lunar X leadership.
You'll own and optimize our music operations, ensuring an exceptional listener experience. Key responsibilities include driving growth by exploring new genres and passive listening use cases (e.g., studying, gaming, coding), developing innovative promotional strategies across paid and organic channels, and forging partnerships with DSPs, producers, and other creators in the ecosystem. You'll create virtual music artists that resonate with existing and new fans while driving commercial success through data-informed decisions and streamlined operations.
This role is ideal for an entrepreneurial spirit motivated to shape the future of ambient and lofi music and its presence on streaming platforms. The ideal candidate has strong stakeholder and project management skills, eager to drive all aspects of creating successful virtual artists. To excel in this position, you'll need a deep understanding of lofi communities, familiarity with performance marketing, and knowledge of music distribution and playlist scaling. You'll develop a roadmap to elevate various virtual artists and create a comprehensive strategy for the coming year and beyond. Throughout this process, you'll ensure an exceptional listener experience remains at the forefront of all initiatives.
This is a full-time, hybrid role out of our Berlin office. The role offers a competitive salary and bonus, based on years of experience and location. Reporting to the SVP Operations at Lunar X, you'll work closely with Theorist and Lunar X leadership.